Sunday, May 1, 2011
Clean gets dirty? The power of Axe
While searching for beauty commercials I stumbled upon Axe. After viewing a variety of their commercials (and peoples 'remakes' of them) I can see that Axe is marketing sex. This isn't all that surprising considering they're beauty products like body wash and hair gel and that they're competing with Old Spice who's man is constantly shirtless. I haven't actually seen their commercials on tv though so I'm curious as to what channels they target, etc.
What do you think? Is sex just an easy go to marketing tactic? Should they get more creative, or is this working for you? Or maybe it's just funny?
Posted by Holly Dunning at 10:42 AM